Admiral Nelson’s Spiced Rum
ART DIRECTION, DESIGN, MOTION GRAPHICS

Create a series of "scrappy," high-energy social assets to complement a larger campaign. The goal was to bring the "The Admiral Approves" tagline to life through low-budget, high-impact tabletop setups that felt approachable, playful, and seasonal.

  • What can we do with this bobble-head mascot we have?

    We leaned into a colorful, DIY aesthetic that mirrored the fun, unpretentious spirit of the brand. I focused on relatable summer and Halloween scenarios where the Admiral (our bobblehead mascot) could act as the ultimate party catalyst.

  • I designed and produced tabletop "micro-sets" using practical props and clever staging.

  • These assets proved that high engagement doesn't always require a high-production ceiling. By lean-producing these "sidekick" videos, we were able to expand campaign reach, provided a steady stream of seasonal content that kept the brand top-of-mind between major campaign beats.