AltairHorizon
Art Direction / Photography / Design & Motion
How can design bring credibility, clarity, and emotion to a technology brand that exists at the intersection of nature and innovation? Altair Horizon needed an identity that would feel modern and intelligent, but also organic and poetic, honoring the timeless journey of bird migration.
Approach
I built a brand system where form, color, and motion reflect the duality of technology + nature. The identity is minimal yet expressive, designed to scale seamlessly from mobile UI to immersive motion campaigns.
Execution
Logo & Identity: Designed as both static and dynamic, with logo morphing through phases of star, arc, bird, and horizon.
Impact
Positioned Altair Horizon as a credible, visionary brand uniting ecology and innovation. Demonstrated how abstract ideas (migration, astronomy, ecology) can become a cohesive design system.
The logo begins as a bird in flight, built from a modular grid of orange circles. Its strength lies in how it captures three ideas at once: the elegance of natural flight, the order and precision of technology, and the visual language of data.
This modular system scales effortlessly across digital touchpoints. The dot grid extends beyond the logo into patterns, motion, and layouts, creating a flexible yet consistent language that feels both technological and organic.
I leveraged AI tools to stretch the production budget by transforming still photography into motion assets for social channels and teaser content. By animating captured imagery—adding depth, subtle movement, and dynamic transitions—I was able to generate fresh content without additional shoots. This approach extended the life of the campaign, delivered variety across platforms, and kept the brand consistently visible while staying cost-efficient.
Collaborators
Agency: Method 1
ECD: David Muldoon
ACD/Illustration: Harrison Weathers
Retoucher: Ryan Downie