The Hudson Valley’s trail systems are facing unprecedented foot traffic, requiring more active maintenance and conservation funding than ever before. The Huckleberry Foundation needed a visual identity and a launch campaign that didn't just feel like a stale corporate charity, but instead captured the rugged, vibrant, and communal spirit of the region to mobilize volunteers and inspire donors in a digital first form.

Designing for a cause so close to home was incredibly rewarding. By pairing grounded, nature-centric graphic design with dynamic, modern motion graphics, we gave the Huckleberry Foundation the tools to elevate their digital presence. The result is a brand that feels as enduring as the land it protects.