Respecting the Craft The goal was to enhance, not distract. Gaspar Costa’s illustrations for IRA Whiskey are incredibly detailed and rooted in a specific heritage aesthetic. My approach started with a deep analysis of the line work and composition. I wanted to ensure that the motion felt "baked into" the brand identity—using rhythm and physics that matched the sophisticated, premium feel of the whiskey brand.

Precision in Motion The technical focus was on the "how" of the movement. I utilized custom easing curves to ensure the transitions felt organic rather than mechanical. By breaking down the intricate illustrations into animatable layers, I was able to implement kinetic typography and subtle shape language. The result is a series of logo stings where every move is intentional, guiding the viewer’s eye through the detail of the emblem to the final brand reveal.

Elevating the Identity Adding motion transformed these static assets into high-impact brand moments. These logo stings provide the brand with a versatile tool for digital storytelling, making the identity "scroll-stopping" on social media and professional in video headers. By marrying high-level illustration with intentional motion, we created a memorable visual signature that reinforces the brand's quality and craftsmanship.