By creating a distinct visual language for each product—ranging from holiday warmth to high-energy motion—we ensured the brand felt both premium and accessible to a wide range of consumers.

As the Art Director and Lead Motion Designer, I oversaw the visual production from concept to final delivery. My role included:

• Tabletop Production: Concepted and executed high-speed tabletop video shoots, including the technical "speaker bounce" for Evan Williams Honey and the "perfect pour" for the seasonal Egg Nog.

• Motion Graphics & Compositing: Developed dynamic animations that emphasize the brand’s "American Made" identity. I performed extensive compositing and clean-up on final imagery to ensure a polished, high-end finish across all video assets.

• Retail & Still Assets: Beyond motion, I directed the look and feel for in-store case cards and static displays, ensuring the photography and typography remained consistent with the brand’s evolving identity.

The resulting assets provided a cohesive and premium brand presence across digital social channels and physical retail environments. The "American Hero" and "Grain to Glass" campaigns strengthened brand affinity, while the flavored-whiskey content drove high engagement during key seasonal windows.