Fizz District
ART DIRECTION, PHOTOGRAPHY, DESIGN, MOTION GRAPHICS
Fizz District, a national drive-thru fresh soda and seltzer chain. With only a name and vision, the challenge was to stand out in the crowded category and build a brand irresistible enough to turn first-time visits into long-term loyalty.
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We built an identity rooted in nostalgia with a modern twist, anchored by “Fizzy Dee,” a playful mascot designed to bring the brand’s effervescent personality to life. The system blended bold colorways, expressive typography, and character-driven storytelling across all touchpoints.
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Photography captured the fun, social spirit of soda culture, balancing retro ephemera with fresh, vibrant styling. Motion design extended Fizzy Dee and brand elements into digital, social, and app experiences—infusing energy and play into every interaction. Environmental design, packaging, and retail assets tied it all together for a seamless in-store and online journey.
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The December 2024 Louisville flagship established Fizz District as a proof of concept, sparking consumer buzz and shaping routines while laying the foundation for national expansion.
We built Fizz District’s website as a vibrant brand home, extending its nostalgic identity with Fizzy Dee, bold colorways, and playful typography. Motion design added fizz through animated bubbles and dynamic transitions, while photography focused on crave-worthy pours and social moments, turning the digital experience into a key driver of brand growth.
Collaborators
Agency: Method 1
ECD: David Muldoon
ACD/Illustration: Harrison Weathers
Retoucher: Ryan Downie