Patrick Winfield
New York

At its core, design is about people creating useful and meaningful things for other people.

I am a senior art director and graphic designer with deep experience in spirits, indulgence, lifestyle, and luxury. I have art directed brand campaigns, content creation, and product launches across digital, social, video, ecommerce, packaging, and retail, bringing every channel together with a cohesive and elevated creative vision. I excel working collaboratively or independently.

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Old Fitzgerald Bourbon
I guided the launch campaign for Old Fitzgerald Bottled-in-Bond, shaping the visual system and art directing photography, video, and digital assets.

Lunazul Tequila
I led the creative development of a refreshed brand identity and campaign, shaping the visual system, and guiding execution across photography, motion, and digital.

Heaven Hill Bottled-In-Bond
I collaborated with a team on a campaign rooted in heritage and authenticity — building a design system from typography, color, and photography that reinforced trust and craft.

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Work Experience

Senior Art Director | Method1 (formerly XenoPsi) May 2022 – September 2025

Art Director | XenoPsi Media
August 2013 – May 2022

Lead Graphic Designer | BlueGlass Interactive
January 2011 – May 2013

Lead Designer | SteelCast
June 2010 – December 2011

Designer | 10e20, LLC
January 2002 – June 2010

Graphic Designer | Spider Fuel
May 1999 – November 2001

Fine Artist | Freelance
May 2005 – Present

Education

Tools

Specialities

Assisted photoshoots and video productions end-to-end, from pre-visualization and pre-production booklets through on-set execution and post-production. Tightly collaborating with Creative Directors, ACD’s as well as brand teams.

Built brand standards guides and toolkits, codifying visual systems to ensure consistent, scalable creative across campaigns, social, and retail.

Partnered with strategy and account teams to translate insights into compelling creative platforms that elevated brand perception.

Designed and managed the production of brand identities and visual systems that scaled across agencies and vendors.

Managed and mentored a high-performing team of Product Design Leads, Senior, Mid-Level, and Junior Designers.

Drove art direction for spirits, lifestyle, and consumer clients across digital, print, and experiential campaigns.

Developed social-first creative storytelling that increased brand engagement and recognition.

Collaborated with creative directors, strategists, and clients to craft high-performing campaigns across multiple channels.

Managed and mentored a team of designers and illustrators, streamlining workflow and creative process.

Reduced client revision rates by 65% within the first month and improved profit margins.

Delivered online advertising campaigns, brand identities, digital assets for social channels, and style guides for diverse clients.

Directed design and execution of online campaigns, brand refreshes, and interactive projects.

Partnered with cross-functional teams of designers, developers, and strategists to bring complex campaigns to life.

Directed design and execution of online campaigns, brand refreshes, and interactive projects.

Partnered with cross-functional teams of designers, developers, and strategists to bring complex campaigns to life.

Created brand identity, banner ads, and animations for digital-first brands.

Collaborated with Sr. Designers and Creative Directors to streamline production workflows.

Exhibited original artwork in galleries and group shows. Developed a personal practice that informs and enriches my commercial work.

Partnered with Polaroid in the creation of several custom composite art works for educational and inspirational purposes. 

Published in the following: 
Polaroid Now: The History and Future of Polaroid Photography published by Chronicle Chroma, Juxtapoz Art Magazine, Colour Mania (Colors May Vary) by Viction:ary, Polaroid: The Complete Guide to Experimental Instant Photography published by Thames and Hudson.

Associates Degree Graphic Design | Animation, The Art Institute of Philadelphia, Pennsylvania

Adobe Creative Suite (Photoshop, After Effects, Illustrator), Figma, Blender

Art Direction, Photography, Motion Design, Product Design, UI/UX Design, Design Direction, Visual Design, Prototyping, Wireframing, User Experience Design, Interaction Design, Design Systems, Web Accessibility, Product Strategy, Design Management, Developing Talent, Emerging Design Trends