Heaven Hill Bottled-In-Bond
ART DIRECTION, DESIGN, MOTION GRAPHICS

Reintroduce a storied bourbon with nearly a century of heritage to today’s premium whiskey audience, while honoring its deep ties to Kentucky and the Bottled-in-Bond Act of 1897.

  • Drawing from the brand’s legacy as Heaven Hill’s original namesake bourbon, we leaned into heritage cues — vintage textures, archival typography, and storytelling rooted in authenticity.

  • Elevated the Bottled-in-Bond label as a distinctive, ownable asset across campaign visuals

    Directed product photography that emphasized craft details, glass clarity, and rich amber bourbon tones

    Created retail and digital toolkits balancing heritage design with contemporary polish

  • The work helped reinforce Heaven Hill’s standing as the nation’s largest producer of Bottled-in-Bond bourbon, while driving higher engagement with bourbon enthusiasts online and stronger visibility at point of sale.

I developed collage-based motion previsuals that pushed beyond what the brand had previously done, using new animation techniques to bring archival photos and assets to life. This approach not only created a fresh, cinematic style but also extended the life of existing materials, reducing production costs while maximizing impact across digital and social channels.

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Collaborators

Agency: Method 1
ECD: David Muldoon
CD: Jess Bennett
ACD: Harrison Weathers
Photographer / Video Director: Rob Lawson