Heaven Hill Bottled-In-Bond
ART DIRECTION, DESIGN, MOTION GRAPHICS

Reintroduce a storied bourbon with nearly a century of heritage to today’s premium whiskey audience, while honoring its deep ties to Kentucky and the Bottled-in-Bond Act of 1897.

  • Drawing from the brand’s legacy as Heaven Hill’s original namesake bourbon, we leaned into heritage cues — vintage textures, archival typography, and storytelling rooted in authenticity.

  • Elevated the Bottled-in-Bond label as a distinctive, ownable asset across campaign visuals

    Directed product photography that emphasized craft details, glass clarity, and rich amber bourbon tones

    Created retail and digital toolkits balancing heritage design with contemporary polish

  • The work helped reinforce Heaven Hill’s standing as the nation’s largest producer of Bottled-in-Bond bourbon, while driving higher engagement with bourbon enthusiasts online and stronger visibility at point of sale.

I developed collage-based motion previsuals that pushed beyond what the brand had previously done, using new animation techniques to bring archival photos and assets to life. This approach not only created a fresh, cinematic style but also extended the life of existing materials, reducing production costs while maximizing impact across digital and social channels.

I created minimal, premium animated banners that used subtle motion to draw attention without distracting — effective, consistent, and never intrusive.

We were thrilled to partner with photographer Rob Lawson and his crew. Careful pre-production made the shoot seamless while allowing room for discovery, with thoughtful details carrying through into retouching to deliver polished, premium final images.

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I developed and codified a comprehensive brand guide — defining logo use, typography, color, and graphic systems to ensure consistency and scalability across all channels.

We partnered with a CGI vendor, The Artery, to create this cinematic brand film, guiding lighting, texture, and motion choices. Through close collaboration, we produced multiple recuts that extended the campaign across social and digital while keeping the brand’s premium voice intact.

Pre-visual for case card and ad like objects

The pedestal cubes doubled as storytelling surfaces, carrying brand iconography and historical imagery, creating a flexible system adaptable across retail, print, and digital.

Social photography captured with Dean Lavenson

Collaborators

Agency: Method 1
ECD: David Muldoon
CD: Jess Bennett
ACD: Harrison Weathers
Photographer / Video Director: Rob Lawson