Patrick Winfield

Sr. Art Director
New York, NY
Time Zone: EDT

I create work that feels crafted, connected, and human.

I’ve spent 15+ years helping brands transform complex ideas into clear, compelling visual experiences.

I am an experienced mentor and advocate for design thinking, I thrive in cross-functional teams where collaboration turns strategy into creative impact.

Work Experience

Senior Art Director | Method1 (formerly XenoPsi) | May 2022 – Present

Directed photoshoots and video productions end-to-end, from pre-visualization and pre-production booklets through on-set execution and post-production.

Built brand standards guides and toolkits, codifying visual systems to ensure consistent, scalable creative across campaigns, social, and retail.

Partnered with strategy and account teams to translate insights into compelling creative platforms that elevated brand perception.

Managed and mentored a high-performing team of Product Design Leads, Senior, Mid-Level, and Junior Designers.

Art Director | XenoPsi Media | Jul 2013 – May 2022
Senior Art Director | Dec 2021 – May 2022
Art Director | Jul 2013 – Dec 2021

Drove art direction for spirits, lifestyle, and consumer clients across digital, print, and experiential campaigns.

Developed social-first creative storytelling that increased brand engagement and recognition.

Collaborated with creative directors, strategists, and clients to craft high-performing campaigns across multiple channels.

Designed and managed the production of brand identities and visual systems that scaled across agencies and vendors.

Managed and mentored a high-performing team of Mid-Level, and Junior Designers.

Lead Graphic Designer | BlueGlass Interactive | Jan 2011 – May 2013

Managed and mentored a team of six designers and illustrators, streamlining workflow and creative process.

Reduced client revision rates by 65% within the first month and improved profit margins.

Delivered online advertising campaigns, brand identities, and style guides for diverse clients.

Lead Designer | SteelCast | Jun 2010 – Dec 2011

Directed design and execution of online campaigns, brand refreshes, and interactive projects.

Partnered with cross-functional teams of designers, developers, and strategists to bring complex campaigns to life.

Lead Designer | 10e20, LLC | 2002 – Jun 2010

Developed design strategies and unified visual messaging for a wide range of clients.

Focused on delivering clean, accessible, user-centered creative solutions.

Graphic Designer | Spider Fuel | 1999 – 2001

Created logos, banner ads, and animations for digital-first brands.

Collaborated with Sr. Designers and Creative Directors to streamline production workflows.

Fine Artist | Freelance | 2005 – Present

Exhibited original artwork in galleries and group shows. Developed a personal practice that informs and enriches my creative perspective as an Art Director.

Partnered with POlaroid in the creation of several custom composite art works for educational and inspirational purposes.

Published in the following: Polaroid Now: The History and Future of Polaroid Photography published by Chronicle Chroma
Juxtapoz Art Magazine
Colour Mania (Colors May Vary) by Viction:ary
Polaroid: The Complete Guide to Experimental Instant Photography published by Thames and Hudson.

Specialities

Art Direction, Photography, Motion Design, Product Design, UI/UX Design, Design Direction, Visual Design, Prototyping, Wireframing, User Experience Design, Interaction Design, Design Systems, Web Accessibility, Product Strategy, Design Management, Developing Talent, Emerging Design Trends,

Tools

Adobe Creative Suite (Photoshop, After Effects, Illustrator), Figma, Blender

Industries

Spirits and Liquors, Luxury, Indulgence, Beauty, Wellness, Politics, Education, Art and Design, Fashion

Education

The Art Institute of Philadelphia
Philadelphia, PA
Associates Degree in Graphic Design
Major in Graphic Design with a Minor core focus on Animation techniques in both traditional and modern

The City University of New York (CUNY)
New York, NY
Continuing Education | Photography Certificate
Focus in foundational skills in commercial laboratory techniques, completed courses with a focus in interactive design and web development

Westchester Community College (SUNY)
New York, NY
Continuing Education | Digital Media & Photography Certificate
Concentrated program for digital art, including foundational studio practice, software skills, and theory

Focused on developing a photography portfolio and providing a foundation in theory and practice, including camera operation and post-processing 

Awards

Continuing Education | Digital Media & Photography Certificate
Concentrated program for digital art, including foundational studio practice, software skills, and theory

Focused on developing a photography portfolio and providing a foundation in theory and practice, including camera operation and post-processing 

What you can expect from me as an Art Director

  • Creative Vision

    I craft compelling visual stories that go beyond aesthetics, using design, photography, and motion to build brand worlds that resonate. With a meticulous eye for detail, I ensure every element contributes to a cohesive and elevated final product.

  • Leadership

    I guide and inspire creative teams by setting a clear vision, fostering collaboration, and mentoring designers. My leadership style is rooted in encouragement, constructive feedback, and bringing out the best in each contributor.

  • Communication

    I bridge clients, teams, and stakeholders by articulating ideas clearly and persuasively. From presenting concepts to managing feedback, I ensure alignment across all parties and keep projects moving toward strong, strategic outcomes.

Selected LinkedIn Testimonials

“His ability to conceptualize and execute campaigns on a tight timeframe is truly remarkable. Patrick's professionalism, collaborative spirit, and commitment to excellence make him an invaluable asset to any team.”

— Gregory J. M. Kasunich Creative Development Producer

“His ability to conceptualize and execute campaigns on a tight timeframe is truly remarkable. Patrick's professionalism, collaborative spirit, and commitment to excellence make him an invaluable asset to any team.”

— Gregory J. M. Kasunich Creative Development Producer

BRANDS I HAVE WORKED WITH.

BRANDS I HAVE WORKED WITH.

OPEN TO INTERESTING OFFERS

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