BUILDING DISTINCTIVE VISUAL WORLDS WHERE STRATEGY MEETS EMOTION.
I am a Senior Art Director and Designer based in New York. With over 20 years of experience shaping premium brands across spirits, lifestyle, and entertainment, I thrive where design isn’t just decoration, but the connective tissue between a product’s insight and the audience’s heart.
I don't just design assets; I build systems that scale. From directing 15+ large-scale photo and video productions to mentoring design leads, my focus is on finding elegant, intelligent solutions that inspire both the client and the consumer.
Whether it’s a global campaign or a digital ecosystem, I ensure every touchpoint feels clear, inviting, and alive.
Design is an invitation to explore.
I lead with a steadfast optimism and a belief that every touchpoint is an opportunity for connection. I have partnered with teams of all scales to build entire brand ecosystems, ensuring that high-level strategy is met with an obsessive attention to every single detail.
From working with clients & teams big and small, my capabilities and expertise include:
Creative & Concept
Art Direction
Visual Storytelling
Brand Guidelines
Campaign Strategy
Motion Design
Video Editing
Websites
Technical & Tools
Adobe Creative Suite
Figma / UI Design
AI-Driven Workflows
Emerging Technology
Post-Production
Retouching
Leadership & Ops
Creative Mentorship
Workflow Optimization
Art Production
Art Production Management
Client Relations
Cross-Functional Collab
Team Growth
Experience:
Patrick Winfield Design
2026 - Current
Freelance Designer
Method1
2022-2025
Senior Art Director
XenoPsi
2013-2022
Art Director
BlueGlass Interactive, Inc.
2011-2013
Graphic Designer
Polaroid
Heaven Hill Distillery
UFC
Bellator
AT&T
Pentagram
Larceny Bourbon
Elijah Craig
Deep Eddy Vodka
Lunazul Tequila
Old Fitzgerald
Novartis
OPEN FOR NEW PROJECTS
Currently: Based in New Paltz, NY.
If you have a project that needs a distinctive visual voice or a creative team that needs a steady hand, let’s talk.